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O Conventual is a bakery in the town of Pereira, and focuses on the traditional Queijada de Pereira, which is a convent sweet whose recipe was created by the nuns in the convent of Pereira. In addition they also produce other goods and convent sweets as well.
I was invited to develop their logo, and also an illustration for their bakery’s wall.
Since I’m from Pereira I was very familiar with the Queijada and all it’s history, and it was a fun project to work on!

Queijadas are handmade, so a caligraphic font was chosen and a handmade illustration was produced, using a brush and black ink, of an angel starting a recipe. The angel is used because the owner is called Maria dos Anjos, Anjos is portuguese for Angels, and I must say, they are heavenly good! :D
In almost all convent sweets eggs are used, so with this in mind, yellow was chosen. Black and white because the nuns costume’s use these colors.

I also had the pleasure to do an illustration to be printed in vinyl, 5m wide and 2m tall, on the bakery’s wall, that I proposed to be a series of steps of the cake recipe. The originals are two A3 brush and ink drawings, that scanned and united digitally.

André Caetano

Read more about… Illustrations for O Conventual’s logotype and bakery’s wall.

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