Those outrageously fit people over at NPC Performance asked me to design a logo for their high intensity workout. They call it the Challenge of the Day, which naturally provides the acronym C.O.D. and a logical fishy requirement.
The client, who contacted me after viewing my portfolio on HAI, liked my initial sketches so much that they upped their budget to have two pieces of art.
I appreciate that this is no cod fish. Have you seen how non-expressive those things are?
The side view is a stand alone piece for T-shirts and other branding while the colour logo will appear on marketing and promo material.
An enjoyable little project. Thanks HAI!