Espolon Tequila Illustrations created by Steven Noble
Posted 4 years ago and submitted by Steven Noble | Share link: http://illo.cc/43421

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Steven Noble created label artwork in 2010 that reflects the rich culture and spirit of “real Mexico” for iconic tequila brand, Espolón. The award-winning 100% blue agave tequila is being re-introduced to the US by Gruppo Campari after a hiatus of three years.

The artwork was created by using an x-acto knife tool carved directly into a black inked surface with clayboard underneath. This process is like working in a reverse negative fashion by removing instead of applying ink.
The six illustrations took a total of approximately one and a half months to complete from sketch concepts to final scratchboard.

Steven’s label illustrations pay tribute to the Mexican artists who inspired the world with true portrayals of the country’s rich history and complex everyday life. Striking, stark block print artwork features the characters of Guadalupe, Rosarita and the proud rooster, Ramón, reliving Mexico’s rich cultural stories.

The Espolón Reposado label tells the story of “recuerdo” (“remembrance”), in which Guadalupe and Rosarita grace the markets of Mexico City, the new metropolis built on the fallen Aztec capital. Here, the couple schemes to infuse elements of Aztec culture into every market to ensure the remembrance of that great society. The labels serve to provide history and offer insight into the rich and fascinating stories of real Mexico

Awards
AIGA 365: Design Effectiveness
Brand and identity systems design

AIGA 365: Design Effectiveness
Package design

D&AD Professional Award 2011
Packaging design

Dieline Awards 2011
Second place, Spirits

WPPED Cream Awards
Winner (Packaging)



Steven Noble
Illustrator
Petaluma, USA
Tel: 707-789-0166
www.stevennoble.com/…

Steven Noble expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and style within the scratchbo… Show more.

Message Steven
Profile updated 13th September, 2017
Member since 2nd February, 2010
Awards
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
Clients
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
Testimonial
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design