Buffalo Theory Logo
Posted 1 year ago and submitted by Steven Noble | Share link: http://illo.cc/62875

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Quinn Wong called upon the talents of Steven Noble to create a unique and creative logo for their new up and coming restaurant called Buffalo Theory in downtown San Francisco. The theory goes: “a herd of buffalo can only move as fast as the slowest buffalo. And, when the herd is hunted, it is the slowest and weakest ones at the back that are killed first. This natural selection is good for the herd as a whole, because the general speed and health of the whole group keeps improving by the regular killing of the weakest members.

In much the same way, the human brain can only operate as fast as the slowest brain cells. Excessive intake of alcohol, as we all know, kills brain cells, but naturally it attacks the slowest and weakest brain cells first. In this way, regular consumption of beer eliminates the weaker brain cells, making the brain a faster and more efficient machine!”

The illustration includes a conceptual series of gears, cogs and pistons that show the interior workings of the buffalo.



Steven Noble
Illustrator
Petaluma, USA
Tel: 707-789-0166
www.stevennoble.com/…

Steven Noble expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and style within the scratchbo… Show more.

Message Steven
Profile updated 27th September, 2017
Member since 2nd February, 2010
Awards
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
Clients
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
Testimonial
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design