SLS Hotel logo identity at Beverly Hills
Posted 5 years ago and submitted by Steven Noble | Share link: http://illo.cc/34262

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SLS Hotel, Beverly Hills 2009

Steven Noble along with the collaboration of GBH in London designed the illustration logo identity, sub-branding stationary, and all room collateral for this mischievous and baroque slice of European culture right in the heart of LA’s Beverly Hills. The identity’s monkeys surprise and delight guests in every detail. The chandelier was originally modeled after Steven Noble’s own dining room chandelier. Each monkey was individually illustrated and layered over the chandelier for animation purposes.

The logo identity was later transformed into a bronze statue on the side of the hotel building and also made into a bed headboard.

Artwork was illustrated on scratchboard using X-Acto knife tools on background clayboard.

Read more about… “SLS Hotel” logo identity at Beverly Hills



Steven Noble
Illustrator
Petaluma, USA
Tel: 707-789-0166
www.stevennoble.com/…

Steven Noble expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and style within the scratchbo… Show more.

Message Steven
Profile updated 27th September, 2017
Member since 2nd February, 2010
Awards
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
Clients
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
Testimonial
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design