SLS Hotel logo identity at Beverly Hills
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SLS Hotel, Beverly Hills 2009

Steven Noble along with the collaboration of GBH in London designed the illustration logo identity, sub-branding stationary, and all room collateral for this mischievous and baroque slice of European culture right in the heart of LA’s Beverly Hills. The identity’s monkeys surprise and delight guests in every detail. The chandelier was originally modeled after Steven Noble’s own dining room chandelier. Each monkey was individually illustrated and layered over the chandelier for animation purposes.

The logo identity was later transformed into a bronze statue on the side of the hotel building and also made into a bed headboard.

Artwork was illustrated on scratchboard using X-Acto knife tools on background clayboard.

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Steven Noble
Petaluma, USA
Tel: 707-789-0166

Steven Noble's expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and styles within the scratc… Show more.

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Profile updated 17th November, 2022
Member since 2nd February, 2010
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design