COD piece (sorry, I couldn’t resist)
Posted 7 years ago and submitted by Pete Underhill | Share link:

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Those outrageously fit people over at NPC Performance asked me to design a logo for their high intensity workout. They call it the Challenge of the Day, which naturally provides the acronym C.O.D. and a logical fishy requirement.
The client, who contacted me after viewing my portfolio on HAI, liked my initial sketches so much that they upped their budget to have two pieces of art.
I appreciate that this is no cod fish. Have you seen how non-expressive those things are?
The side view is a stand alone piece for T-shirts and other branding while the colour logo will appear on marketing and promo material.
An enjoyable little project. Thanks HAI!

Pete Underhill
Hinckley, United Kingdom
Tel: +44 1455 233442…

An illustrator specialising in art for children's books, design solutions, advertising and editorial features. Much of my work is produced using traditional methods, however, digit… Show more.

Message Pete
Profile updated 22nd May, 2020
Member since 25th July, 2012
"I met Pete through Hire an Illustrator some time back. He was hired to create characters for a children’s product. His work surpassed all of my expectations. He was thorough and professional, and made collaboration easy. Pete has since been rehired several times for various projects and is an integral part of the company. His consistency, timely results, and absolutely exceptional work are unparalleled. He brings valued input, feedback, and creativity that has propelled this brand’s development. We would not be where we are without him.”
— John Haber, Nogginsland Inc.