COD piece (sorry, I couldn’t resist)
Posted 5 years ago and submitted by Pete Underhill | Share link:

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Those outrageously fit people over at NPC Performance asked me to design a logo for their high intensity workout. They call it the Challenge of the Day, which naturally provides the acronym C.O.D. and a logical fishy requirement.
The client, who contacted me after viewing my portfolio on HAI, liked my initial sketches so much that they upped their budget to have two pieces of art.
I appreciate that this is no cod fish. Have you seen how non-expressive those things are?
The side view is a stand alone piece for T-shirts and other branding while the colour logo will appear on marketing and promo material.
An enjoyable little project. Thanks HAI!

Pete Underhill
Hinckley, United Kingdom
Tel: +44 1455 233442…

An illustrator specialising in art for children's books, design solutions, advertising and editorial features. Much of my work is produced using traditional methods, however, digit… Show more.

Message Pete
Profile updated 23rd February, 2018
Member since 25th July, 2012
"It has been a pleasure working with Pete. We were looking for an illustrator for the longest time, and once we discovered his excellent drawings from, we knew he was the one. He was the ultimate professional - efficient, timely, and especially creative. Not only did his illustration far exceed our expectations, but he completed the project much ahead of our timeline. We look forward to working with him again."
— Stephanie Sewell, Packed House Publications