I was recently commissioned by Innovative Kitchen, a new design agency in Singapore, to create a character for a children’s milk drink for the Chinese market. The character not only had to be quirky, appealing to both children and parents alike, but he (she?) also had to reflect the benefits of each of the three product flavours – Calcium for strength, DHA for brain Health and high nutritional value. The artwork style also had to be suitable for printing onto Tetra Pak style packaging. And I only had 24 hours to do it. No pressure then!