Kate Hudnott Spirit Labels Illustrated by Steven Noble
Posted 8 years ago and submitted by Steven Noble | Share link: http://illo.cc/46707


Capturing the spirit of Kate Hudnott: Tying tastes together

Inspired by the work of Devon-based drinks pioneer Kate Hudnott, Taxi Studio and illustrator Steven Noble have recently collaborated with Kate to create Hudnotts – a wickedly exciting range of flavoured spirits.

“This project was overflowing with craftsmanship and creative potential from the start,” says Creative Director Ryan Wills, “We immediately identified Kate as an ‘Alcoholic Alchemist’ and came up with a central proposition around ‘Tying Tastes Together’, allowing us to develop a beautiful brandmark from a single piece of rope.”

Taxi also developed a brand story depicting the Hudnott’s range as an outpouring of Kate’s darker side – her Seven Deadly Sins. By way of an eclectic set of illustrations each individually created by Steven Noble in a scratchboard woodcut style, each ‘sin’ cleverly connects an aspect of the product and Kate’s passion for concocting liquid perfection.

Steven Noble
Petaluma, USA
Tel: 707-789-0166

Steven Noble's expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and styles within the scratc… Show more.

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Profile updated 29th September, 2021
Member since 2nd February, 2010
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design