Hoyhoy.nl – Aart the sloth
Posted 6 years ago and submitted by Dan Lambert | Share link: http://illo.cc/52448


In England, meerkats sell us insurance. In France, it’s ferrets, and in the Netherlands; they have sloths!

Earlier this year I was asked to help design the new mascot for Dutch insurance company ‘hoyhoy’; Aart the sloth, along with a few other characters for a series of tv ads/marketing materials.
We went through several different versions and even more costume options before landing on the dapper pink suit seen in the video below, and I was lucky to be involved in the design process all the way through to the 3D stages.

A selection of the alternate costume design can also be found on my website.

Directed by/art direction Sam Fell and Passion Pictures. Produced by Passion Pictures

Read more about… Hoyhoy.nl – Aart the sloth

Dan Lambert
Reading, United Kingdom
Skype: danlambert_11

An Illustrator, designer and full time consumer of all things creative. Working primarily digitally in a corner somewhere in the South of England.

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Profile updated 12th August, 2019
Member since 7th August, 2012
Passion Pictures, Sainsburys, Anchor, Comparethemarket.com, Very.co.uk, Nike, Coca Cola, TFL, Picasso Pictures,
"Dan Lambert was pivotal in our poster campaign for TfL (Transport for London) warning Londoners about the potential travel problems during the Olympics. He is a truly inspirational designer and artist. His work was exceptionally timely, considered and of a consistently high quality. I can't wait to work with him again. I would recommend Dan every time, he is a unique artist."
— Jane Bolton, Producer. Picasso Pictures