In England, meerkats sell us insurance. In France, it’s ferrets, and in the Netherlands; they have sloths!
Earlier this year I was asked to help design the new mascot for Dutch insurance company ‘hoyhoy’; Aart the sloth, along with a few other characters for a series of tv ads/marketing materials.
We went through several different versions and even more costume options before landing on the dapper pink suit seen in the video below, and I was lucky to be involved in the design process all the way through to the 3D stages.
A selection of the alternate costume design can also be found on my website.
Directed by/art direction Sam Fell and Passion Pictures. Produced by Passion Pictures
Read more about… Hoyhoy.nl – Aart the sloth