Driscoll’s Logomark illustrated by Steven Noble
Posted 3 years ago and submitted by Steven Noble | Share link: http://illo.cc/55436

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Helping Driscoll’s sell billions & billions of berries… Driscoll’s, the leading provider of fresh berries, brand identity has been incorporated in various brand communications from labels on individual clamshells, to the trays used to ship the clamshells as well as signage at the company’s headquarters. The new brand identity unifies and strengthens the look of Driscoll’s destination Berry Patch displays in retail stores.

“The company tapped San Francisco-based Michael Osborne Design for the task and commissioned Steven Noble to create the illustration of a farmer in a field of berries and, most important, berries overflowing in a basket.” The artwork was created in a scratchboard woodcut style with color added digitally. The new logo retains key brand and label design touch points, such as the familiar triangle shaped label, and the vibrant yellow and green background colors, while restructuring messaging in a hierarchical fashion on the labels.

“This is the evolution of this brand,” said Douglas Ronan, VP Marketing at Driscoll’s. “The Driscoll’s brand is one of the most recognized brands in the produce industry. Our heritage is in strawberries. Now, by using all four berries on our package, we are reinforcing our leadership position in fresh berries while highlighting the special efforts of our farmers.”



Steven Noble
Illustrator
Petaluma, USA
Tel: 707-789-0166
www.stevennoble.com/…

Steven Noble expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and style within the scratchbo… Show more.

Message Steven
Profile updated 5th November, 2017
Member since 2nd February, 2010
Awards
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
Clients
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
Testimonial
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design