Samuel Adams Packaging Illustrations by Steven Noble
Posted 8 years ago and submitted by Steven Noble | Share link:


The Boston Beer Company commissioned Steven Noble to create a series of illustrations for their collection of seasonal craft beers along with creating illustrations for their primary logo identity applications. The artwork was created and applied to their packaging over a span of 2 years and was launched nationwide for use on six packs, beer labels and large beer cases. The illustrations were conceptualized by the use of a pencil sketch with revisions and then approved and finalized on scratchboard.

Steven Noble
Petaluma, USA
Tel: 707-789-0166

Steven Noble's expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and styles within the scratc… Show more.

Message Steven
Profile updated 17th November, 2022
Member since 2nd February, 2010
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design