Left Field Wine Label Illustrations by Steven Noble
Posted 7 years ago and submitted by Steven Noble | Share link: http://illo.cc/56816

Left Field_Designs_3 copy
Left Field_Designs_1 copy

Aaron Pollock Design approached Steven Noble to create a series of illustrations very unique and original to the Left Field Wines branding that evoke the unexpected, the weird and wonderful, through moments of quirky humour and unexpected surprises. Left Field is an existing brand, a part of the Te Awa Collection, that didn’t have a clear voice or any defining personality to stand out in the market. It was time for a brand refresh and Steven Noble was up to the task.

The objective was to create a set of illustrations that doesn’t take itself too seriously. A brand that celebrates New Zealand’s freestyle approach to exploration, creativity and imagination inherent in the winemakers ethos.

The artwork was hand-carved on scratchboard using X-Acto knifes to scrap off the clayboard.

Steven Noble
Petaluma, USA
Tel: 707-789-0166

Steven Noble's expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and styles within the scratc… Show more.

Message Steven
Profile updated 24th February, 2022
Member since 2nd February, 2010
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design