Straw to Gold Corporate Identity
Posted 4 years ago and submitted by Caroline Vos | Share link:


I recently completed this illustration for clients “Straw to Gold” in Los Angeles, California. The concept was to create an illustration in an Art Nouveau style of a young woman spinning straw to gold. They wanted her hair and gold and the wheel to all intertwine. We worked closely for quite a period of time to ensure that the image was exactly what they wanted, understanding that as their corporate identity, the image needed to resonate perfectly with their goals for their company look and feel.

The image was first sketched in multiple drafts before being colored in Photoshop.

Caroline Vos
Durban, South Africa
Tel: 0027721608149…

I am an artist and illustrator and have been working in the visual arts industry for 14 years. I have worked for most major accredited Ad agencies in SA as well as many abroad. Mos… Show more.

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Profile updated 13th May, 2019
Member since 18th May, 2015
Lowe Bull, Ogilvy, Saatchi & Saatchi, Riot Games, Shy The Sun, FHM, Elle, NAG, Jupiter Drawing Room, Draft FCB, Sanlam, Allan Gray, Santam, Y Mag, Ikon UK, Gallo Images, American S…
Caroline is an absolute pleasure to work with. It is exceedingly rare to find someone in the creative world who is as talented as she is professional, running her business to the highest standard whilst exceeding her clients’ expectations. She interprets briefs incredibly well, taking great direction without needing much guidance. Caroline goes above and beyond, working hard to make seemingly impossible deadlines. But the main reason I choose to work with Caroline is her phenomenal talent, that manifests into brilliant works of art.
— JP le Roux , Creative Director | Grey CT