It’s been a very festive year this year. I’ve had the opportunity to work on some really exciting Christmas campaigns, one of which was the fantastic stop-motion animated advert for Sainsburys, directed by Oscar nominated director, and all around nice guy Sam Fell.
The ad centres around Dave and I was lucky enough to be asked to help refine his design, eventually painting up the final concept, which was later used again for marketing purposes. I also had the opportunity to help develop the rest of Dave’s family, as well as design some of the ‘Dave’ themed toys featured in the film and some of the promotional material used in the print ads and merchandise.
Everyone worked incredibly hard on the project and it shows, so please do check it out, along with the ‘Making of’ video, which is incredibly interesting and features an insight into the outstanding music process as well as the animation itself (if you look really hard you can even see some of my concepts on the wall).
Produced by Passion Pictures.