Karen Adair of DG Creative Branding worked alongside Steven Noble to create the illustration for the new Parducci wine label that includes the original main house founded 80 years ago. The family-run winery is based in Mendocino County and is known for crafting artisan wines. The challenge was to create a scene that romanticizes the landscape with surrounding vineyards which has greatly helped to establish the brand. The illustration was rendered by hand and applied to the label packaging.