Seagram’s New Logomark
Posted 5 years ago and submitted by Steven Noble | Share link:

Hatch Design, located in San Francisco, contacted Steven Noble to render the new logo identity for Seagram’s that includes their world famous crest with the distinctive three horses and surrounding ornamental filigree. The illustrations include three different detailed versions for use on several scalable sizes for printing on aluminium cans, and packaging crates and boxes that scale from 1” to 12” and above. The final illustrations were created by hand and rendered from a scratchboard clay surface in an etching style.

Steven Noble
Petaluma, USA
Tel: 707-789-0166

Steven Noble's expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and styles within the scratc… Show more.

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Profile updated 17th November, 2022
Member since 2nd February, 2010
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design