Chivita 100% Pinball
Posted 2 years ago and submitted by Paul Loudon | Share link:

I always make a point to use the word “diverse” in describing the range of projects I have worked on. Well, this one comes straight out of the left field. That being said, I had worked with famous footballers before… and by “with” I mean as an unknown entity, on the same project, for vastly different salaries. Sad face (not really sad, I’m always happy to be employed).

Back in January, I worked on a commercial starring several Manchester United football players. The ad was for international fruit juice brand Chivita and the post-production company I worked with were Bark & Bite (Manchester). In the advert, the players (Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bertrand Bailly), drink some juice before gathering round a Chivita themed pinball machine “Chivita, 100% Pinball” as the illuminated backboard says.

As you can see from the video, the scenario is like an analogue version of Disney’s Tron; the players are miniaturised and play football-pinball against the machine. My role was to create the artwork for the sides of the main body of the machine as well as the “backbox” sides and “backglass” where the score is displayed. Those pinball machine elements had to depict both football and fruit, whilst looking explosive and retro.

Aside from a supermarket-load of fruit, that backglass is where my illustration of the players comes in. First drawn separately, they were composited together like the reflections of the players themselves, frozen in time. It’s a hard one to explain, the video shows it all. A fun and interesting project which also put me in touch with a great Manchester-based production house.

Paul Loudon
Manchester, United Kingdom
Tel: 07791242974…

My name is Paul Loudon, I am a Manchester-based (UK) freelance illustrator and comic artist. I have been freelancing since 2006 when me and my mighty pencils completed our first… Show more.

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Profile updated 5th July, 2019
Member since 10th May, 2013
Flair Illustration Winner February 2007 (Creative Match)
The BBC, Microsoft, Keep Britain Tidy, Save The Children, Rising Stars UK, Point Zero Games, AZ Celtic Films, Places For People, Black FX, Celcom, Markosia, Sean Wilson (Saddlewort…
Paul Loudon created approximately 90 artworks for me for a series of children’s reading books. The brief was to create a set of characters in a naturalistic style to complement a more graphic approach within the books. We were extremely happy with the work Paul carried out and how well he hit the marks of the brief. His approach was considered and sympathetic to the series style and age-appropriate. His work was well-timed and amends were carried out promptly. I would definitely work with Paul again.
— Sasha Morton, Publishing Manager Rising Stars; Resources that inspire