Yuengling Brewery Logomark
Posted 5 years ago and submitted by Steven Noble | Share link: http://illo.cc/70056

Bailey Group commissioned Steven Noble to illustrate the new Yuengling Eagle & Barrel icon which is a proud symbol of the family which has owned the brewery since 1829. D.G. Yuengling & Son in Pottsville also changed its packaging for the first time in 30 years with the new labels being released last April. Beer drinkers will notice the new packaging and label changes to Yuengling Lager, Yuengling Light and Black & Tan. The artwork was intricately rendered using a scratchboard technique with two versions created for different sized applications.

Steven Noble
Petaluma, USA
Tel: 707-789-0166

Steven Noble's expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and styles within the scratc… Show more.

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Profile updated 17th November, 2022
Member since 2nd February, 2010
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design