YETI Map Of A Thousand Casts
Posted 4 years ago and submitted by Steven Noble | Share link:

McGarah Jessee contacted Steven Noble to render a detailed map in an etching style for the YETI “Map Of A Thousand Casts” for Outside Magazine. The illustration depicts the specific geographic locations of the best flyfishing for Steelhead on the river and is known as the fish of a 1000 casts. The idea was to create an areal map of a small stretch of river which would have every single cast recorded from a single anglers endeavorers. This print ad is a salute to Steelhead fly fishing, which is one of the toughest, frustrating, and demanding activities one could possibly subject themselves to.

Steven Noble
Petaluma, USA
Tel: 707-789-0166

Steven Noble's expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and styles within the scratc… Show more.

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Profile updated 1st April, 2021
Member since 2nd February, 2010
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design