Beverage packaging design. I’m re-designing a new and distinctive visual identity for a range of client-brewed beers. Each beer has ingredients that give it a distinctive flavour and we want to express this through the design on the side of the cans, using colour-mode and a distinctive look.
The image shows the design for Cosmic Goat Light Cream Ale, a 110 calorie full-flavoured, light craft ale. The image shows a floating goat in space wearing a space helmet, with a cream background.
Although the finished design will have logos and text added, and some colors may be lighter or darker, this gives a good idea of where we’re headed. Enjoy!