Ink illustrations for Tiger Radler range
Posted 5 years ago and submitted by Elise Martinson | Share link:

Tiger has released its new fresh-look packaging for its Radler range. I was commissioned to create ink drawings of lemon, lime, ginger and grapefruit to be incorporated into the background of the packaging. I drew the illustrations using traditional ink and paper methods then scanned it and converted it to vectors in Illustrator. I then created repeating patterns from my illustrations to make it easier for the designers to create new layouts from the artwork.

The new packaging looks great! I had to ask a friend travelling from Singapore to pick some up so that I could photograph the cans.

Elise Martinson
Kogarah, Australia
Tel: +61 400731002

I am an adaptive and versatile creative with the ability to excel at many tasks and styles. I specialise in illustration and the majority of my work has been for FMCG. I also licen… Show more.

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Profile updated 2nd July, 2020
Member since 1st May, 2012
Black Swan Art Prize finalist, 2010 KokoBlack Drawing Prize finalist, 2011 Stamp Design People's Choice Award, 2012 SWATCH TTR Art Rules Competition Finalist
Lindt & Sprungli, The Perth Mint, Coles, Cougar, Woolworths, Tiger, Brown Brothers, Capilano,
Elise was an absolute joy to work with, professional and intuitive the whole way through, and she deserves so much thanks and praise for everything she has done behind the scenes to help us with our business branding. Can't praise her highly enough!!
— Martin Hamilton, The Devil's Own Ice Creamery Identity - 2019