The first in a series of illustrations for Lotrič Metrology’s social media campaign.
It was published during the Planica Ski Jumping World Cup in Slovenia, where Lotrič Metrology was in charge of weighing the competitors. I’ve used a part of the company’s visual identity to more clearly hint at their role in the event.
Our character Jože didn’t make the cut this year. He loves ski jumping, but not as much as donuts.