New Logo / Mascot for Village Preschool
Posted 2 weeks ago and submitted by David Clifford | Share link: http://illo.cc/76513




I recently designed a character for a Preschool who needed a brand refresh. The brief was to design a friendly, engaging character that would improve the visibility of the business in the locality. It also had to harmonise with the red colour prominent on the building itself.

I submitted a range of options to the client and acted on their feedback, before producing a final vector image. The logo has been printed on signage around the premises, on staff lanyards, billing documents and even water bottles have been produced featuring the character.

The client fed back to me that the brand refresh brought in new business within the first week since the new logo went live. This was a very fun project and the client is already seeing the benefit of the commission. Result!



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David Clifford
Illustrator
Cambridge, United Kingdom
                               
                               

I focus on characters, ranging from friendly product branding to surreal fantasy illustration. I work in both traditional and digital media. I strive to highlight the importance of… Show more.

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Profile updated 22nd July, 2018
Member since 18th June, 2018