I recently designed a character for a Preschool who needed a brand refresh. The brief was to design a friendly, engaging character that would improve the visibility of the business in the locality. It also had to harmonise with the red colour prominent on the building itself.
I submitted a range of options to the client and acted on their feedback, before producing a final vector image. The logo has been printed on signage around the premises, on staff lanyards, billing documents and even water bottles have been produced featuring the character.
The client fed back to me that the brand refresh brought in new business within the first week since the new logo went live. This was a very fun project and the client is already seeing the benefit of the commission. Result!