Moosehead Beer Brand Mark
Posted 4 years ago and submitted by Steven Noble | Share link:

Moosehead Breweries along with Art & Mechanical commissioned Steven Noble to illustrate the new Moosehead brand mark for use on all their brand packaging that includes their classic and symbolic Moose. Moosehead Breweries Limited is Canada’s oldest independent brewery, located in Saint John, New Brunswick. The brewery was founded in 1867 and is still privately owned. The symbol of the moose originally came into existence back in 1931 and it was crucial to update this symbol by slightly changing the composition with alterations to the antlers, head and fur, and adding a more realistic and clean illustration. Furthermore, they added a collection of three different scalable versions for use on cans, shipping boxes, and signage. The result was a detailed scratchboard engraving style illustration.

Steven Noble
Petaluma, USA
Tel: 707-789-0166

Steven Noble's expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and styles within the scratc… Show more.

Message Steven
Profile updated 31st July, 2022
Member since 2nd February, 2010
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design