Fat Pixie Ginger Beer Label Illustration
Posted 2 years ago and submitted by Lauren Mullinder | Share link: http://illo.cc/76703

This illustration was commissioned by the team at Design Core for a new product launch label – Fat Pixie Ginger Beer.

The brief was to create a ‘manly, grungy, boganish’ fat pixie, something to appeal to the target market – middle-aged men who traditionally drink beer, and have previously considered ginger beer to be a ‘girlie’ drink.

Lauren Mullinder
Athelstone, Australia
Tel: +61 409 167 333

Lauren Mullinder is an illustrator based in Adelaide, South Australia. With a degree in colouring (a.k.a. Visual Communication with a specialisation in illustration), Lauren worked… Show more.

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Profile updated 16th December, 2019
Member since 25th January, 2018
Little Steps Publishing, Premier's Reading Challenge, Design Core, Automate Woo, Cutler Brands, Niki Wallace Design, St Peters Girls, ​​Team Kids SA, Spark BDM, Ulithorne Winer…