Fat Pixie Ginger Beer Label Illustration
Posted 10 months ago and submitted by Lauren Mullinder | Share link: http://illo.cc/76703


This illustration was commissioned by the team at Design Core for a new product launch label – Fat Pixie Ginger Beer.

The brief was to create a ‘manly, grungy, boganish’ fat pixie, something to appeal to the target market – middle-aged men who traditionally drink beer, and have previously considered ginger beer to be a ‘girlie’ drink.



Lauren Mullinder
Illustrator
Athelstone, Australia
Tel: +61 409 167 333
www.laurenmullinder.com/…

Lauren Mullinder is an illustrator based in Adelaide, South Australia. With a degree in colouring (a.k.a. Visual Communication with a specialisation in illustration), Lauren worked… Show more.

Message Lauren
Profile updated 22nd January, 2019
Member since 25th January, 2018
Clients
Little Steps Publishing, Premier's Reading Challenge, Design Core, Automate Woo, Cutler Brands, Niki Wallace Design, St Peters Girls, ​​Team Kids SA, Spark BDM, Ulithorne Winer…