With a wave of new work, I’ve found myself doing another beer label, this time for New Realm Brewing Company in Atlanta, Georgia. The idea process was simple, the staff at New Realm wanted to really have me flex my creative muscles and do something really unique and striking. I decided to go with a fur-covered can, something that I hadn’t seen before. After the initial texture was created we started doing some research and found that foxes actually laugh! What luck! So after a couple of sketches and comps, we found ourselves with our trio on the front. The can printed very well with the brown, orange and black tones able to stay separated, and the beer was dang good too.
Here is a little blurb about the beer from New Realm from their release event page:
Hazy Like a Fox is our first #NEIPA and is brewed with a blend of pale malt, oats, wheat, flaked barley and lactose. It pours a pale gold with an opaque haze. Pineapple and tangerine hop aromatics dance together in the nose while its taste is very soft with a juicy orange finish. We’re only releasing around two dozen cases of Hazy Like a Fox in our taproom. $14.99/pack with a limit of two 4pks per person. See you Saturday at 11am!