This winter I had the pleasure of working on a series of 18 tarot card inspired illustrations for the Fashion institute of technology to include along with their annual report. The cards were intended to draw in students, alumni and others. The illustrations on the front of the cards are meant to represent aspects of life in NYC and also positive attributes of scholars who choose to pursue their education at the college. The back of the cards elaborate on what the traits on the front of the cards symbolize.
My art director at FIT and I worked closely with the team at Pentagram that designed the total package for the report, and went through the entire process from preliminary sketches to finishes together fielding critiques and making changes along the way. Because the report would be viewed by such a wide variety of people and would represent the school, there were a lot of requirements for what it needed to show and not show. I think we did a very effective job of working with everyone involved on the project to make artwork that everyone was happy with. It was a challenge and a great learning experience.