I was asked to create these Halloween themed illustrations to appear on Tombstone Pizza’s frozen pizza packaging for a number of weeks leading up to the big day. The brief required a style with a heavy black line and strong colours that would ‘pop’ when competing with all the other pizza packets in the shop freezer.
The project was managed by Wallace Church and Co and they already had a fairly set idea of what was needed. The brief was to illustrate three figures, but just the head and shoulders (looking at the pizza) and a hand reaching in to grab a slice. The three characters which were needed included a decaying zombie, a smooth looking Dracula and a fairly ugly witch. The designs appeared throughout stores in the US on Nestle’s Tombstone Pizza brand for a limited time to promote sales of the brand for Halloween.