Vital Spark – Whisky Label illustration
Posted 4 years ago and submitted by Graeme Neil Reid | Share link:

I was approached by design and photography agency Black Square to work with them on a whisky label for the Meadowside Blending Co. The design for the label was handled entirely by the design agency, but they wanted an artist to create a piece of art specifically for the label and in a certain kind of style. I was given an almost finalised version of the bottle label and asked to work in the required scene into the space left at the bottom of the design. The new whisky was released by the Meadowside Blending Co just a few weeks ago and apparently the first batch has already sold out, a great success for the company and for Black Square.

Graeme Neil Reid
Dunfermline, United Kingdom
Tel: +44 (0)7817 556 592

Graeme Neil Reid is a Scottish artist living and working in Fife, Scotland. With a strong sense for traditional skills, Graeme is as easily at home creating unique illustrations on… Show more.

Message Graeme Neil
Profile updated 11th May, 2021
Member since 1st February, 2010
I employed Graeme as the sole illustrator and designer on The Dangerous Book of Heroes. The quality of his work was excellent and he was great at understanding what we at HarperCollins needed, and at doing it quickly too. It was a complicated project, and the drawings needed to be historically accurate as well as engaging for the reader and Graeme was particularly good at paying attention to the details which were important to us and the author. The project was on a tight timescale and he rose to the challenge, producing everything in time and to budget, with great creativity, speed and care.
— Clare Hey, Senior Editor HarperCollins