Illustrations and Campaign Banner for Dogs Trust UK
Posted 4 years ago and submitted by Happy Apple Design | Share link:

Dogs Trust commissioned me to work on their anti puppy smuggling campaign brochure as well as create a large banner for their campaign reception for MPs. The brochure work consisted of a front cover illustration, a double page spread of information graphics of the puppy smuggling route, internal illustrations and illustrative elements. I created a bold style using their brand yellow and used bold line illustrations mixed with texture and shadows, similar to those in a graphic novel, to grab attention and convey emotion. An animation gif was also created to go on social media. Finally I designed a large banner to act as a backdrop for their reception with MPs in Parliament. With space created for the MPs to stand in front of the banner and hold signs pledging their support of the cause. These photos were then shared on Twitter via the @DT_Pawlitical Twitter account.

Happy Apple Design
London, United Kingdom

London based illustration and animation. Providing whiteboard animation and illustrations, as well as logo design, live illustration and visualisation services and images for publi… Show more.

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Profile updated 26th July, 2021
Member since 6th July, 2016
Unilever, Dogs Trust, Public Health England, Mash, Face Group, Biznography, Bell Pottinger, Arcturus Digital, Birkbeck College, UBS, KFC, Home Care Preferred, QED Publishing, Unsai…