The Power of Color – The Never Hide Series
Posted 4 years ago and submitted by Alesia Nava | Share link:

The following poster designs were made to create a fresh advertising campaign for the sunglasses brand “Ray Ban”. In these pieces, I was able to explore the type and graphic imagery. I also created tension and balance using the theme of organic vs geometric shapes and lines.
These works are the result of combining multidisciplinary skills with a strong concept. The most powerful element of these pieces is color. A bold and strong combination of colors can catch the viewer’s eye and make them remember a piece forever. Compelling colors can reach the human brain and psychology deeply, changing their mood, emotions and even influence their choices.

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Alesia Nava
New York, USA
Tel: 3059341270

Alesia Nava is an Illustrator and Graphic Designer with a concentration in Animated and Design Publication. She started her career by interning in the Adrianne Arsth Center for the… Show more.

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Profile updated 21st January, 2022
Member since 17th April, 2019
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