The following poster designs were made to create a fresh advertising campaign for the sunglasses brand “Ray Ban”. In these pieces, I was able to explore the type and graphic imagery. I also created tension and balance using the theme of organic vs geometric shapes and lines.
These works are the result of combining multidisciplinary skills with a strong concept. The most powerful element of these pieces is color. A bold and strong combination of colors can catch the viewer’s eye and make them remember a piece forever. Compelling colors can reach the human brain and psychology deeply, changing their mood, emotions and even influence their choices.