The National Realtors Conference wanted a poster that illustrated the multi-faceted nature of their organization. We came up with a loosely structured map that used various types of building to symbolize various aspects, such as a school for “Member Development”, a theater for “Marketing” and a public square for “Member Experience”. They suggested street lights for symbolizing the “Information Technology” that underlies everything.
I colored several buildings with their trademarked shade of blue to make them feel at home.