Love Creative commissioned the award-winning artist Steven Noble to create this label illustration. His scratchboard style was perfect for a story of obsession. Steven uses this engraving technique to create precise, highly detailed images. With scratchboard, as with the pursuit of perfection in gin, the artist gradually carves away the dark to reveal the light.
For a gin that inspires devotion, the label was created to feel like a piece of holy scripture. Steven’s illustration contains a number of discoverable details that allude to the meticulous distillation process, with each of the botanicals deemed worthy of the Zealot’s Heart listed on the back.