I hand lettered and illustrated this beer label. The name, Tall Dark and Mysterious Stout, brought to mind images of fortune tellers, Victorian typography, magicians, vintage posters and creepy men. I chose a gold, burgundy and grey colour scheme to reinforce the mystery and darkness of the beer. The final touch was mocking it up on a bottle and can to show how great this work would look on an actual product.
You can see some more of my process work and sketches here.