Tall, Dark and Mysterious Stout – Beer Label Design
Posted 1 year ago and submitted by Alana McCarthy | Share link: http://illo.cc/86752

I hand lettered and illustrated this beer label. The name, Tall Dark and Mysterious Stout, brought to mind images of fortune tellers, Victorian typography, magicians, vintage posters and creepy men. I chose a gold, burgundy and grey colour scheme to reinforce the mystery and darkness of the beer. The final touch was mocking it up on a bottle and can to show how great this work would look on an actual product.

You can see some more of my process work and sketches here.

Alana McCarthy
Commercial Artist
Toronto, Canada
Tel: 416-979-1936

With almost 20 years of professional creative experience I'm an expert visual problem solver. My illustration, design and hand lettering is bright and bold and helps brands and bus… Show more.

Message Alana
Profile updated 23rd February, 2021
Member since 27th December, 2019
Communication Arts Illustration, American Illustration, HOW Magazine Design Award, Applied Arts Award, Gemini Award - Babar and Badou Interactive Website, Corus President's Award -…
Disney, Pixar, Nickelodeon, Crayola, Absolut, Wall Street Journal, Coca-Cola, Scholastic, Owl Kids, Penguin Random House, Corus Entertainment, Nelvana, Corus, Hudson's Bay Company,…
Alana is a best-in-class professional in creative design. With keen attention to detail and impeccable sense of layout and aesthetics, Alana takes the stress out of deadlines and always delivers on time. Her skills in illustrations, calligraphy and typography are what make her a stand-out designer and visual artist. She is a delight to work with, and remarkably creative and talented.
— Cara Bleskie, Development Manager, Nelvana Animation