Beefeater Gin commissioned Steven Noble to create the illustrations for their new packaging labels that include woodcut style etchings of the blood orange branch growing up the bottle behind the Beefeater label, along with the strawberry branches for the pink strawberry. The illustration style is traditional and the colours are bold, giving the perfect balance of heritage and contemporaneity. The premium black label differentiates from the category norm and stands out in the crowded market.