USPS Rebrand
Posted 6 months ago and submitted by Steven Noble | Share link: http://illo.cc/87214



The USPS commissioned Steven to render illustrations of the total redesign of the their in-store experience. A robust three-bar layout system was applied to all materials, from menu-boards and hang tags to welcome signs and kiosks, and so on. This system holds together a huge variety of collateral. Ancillary materials include emotive creed posters, window clings, a mobile app, and shipping box design.

The United States Postal Service is one of America’s great infrastructure achievements. In addition to being a technical marvel, it is also a storied and hallowed institution. From the Pony Express to the first letters sent by air-mail, few things are so uniquely American.

Plagued by budget woes in the modern era, the USPS sought to modernize its image, and more importantly, streamline the retail experience with clear signage, way-finding and packaging.



Steven Noble
Illustrator
Petaluma, USA
Tel: 707-789-0166
www.stevennobleillustra…

Steven Noble's expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and styles within the scratc… Show more.

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Profile updated 8th October, 2020
Member since 2nd February, 2010
Awards
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
Clients
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
Testimonial
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design