The USPS commissioned Steven to render illustrations of the total redesign of the their in-store experience. A robust three-bar layout system was applied to all materials, from menu-boards and hang tags to welcome signs and kiosks, and so on. This system holds together a huge variety of collateral. Ancillary materials include emotive creed posters, window clings, a mobile app, and shipping box design.
The United States Postal Service is one of America’s great infrastructure achievements. In addition to being a technical marvel, it is also a storied and hallowed institution. From the Pony Express to the first letters sent by air-mail, few things are so uniquely American.
Plagued by budget woes in the modern era, the USPS sought to modernize its image, and more importantly, streamline the retail experience with clear signage, way-finding and packaging.