Dead Rabbit action figure
Posted 2 years ago and submitted by Mark Reihill | Share link:

As if the Dead Rabbit wasn’t already a dream project, I had to doubly pinch myself when I was asked to design an action figure! Being a total geek and collector of such things, I jumped at the chance.

The process was incredible and I enjoyed every step of the journey. The Rabbit’s pose is based on my artwork for the sign, so I illustrated a front, side and rear view which I then supplied to the 3D animators. They produced a stunning 3D render, and after a little back-and-forth feedback the 3D file was ready and sent to the modellers. We received a physical prototype – and once it was approved the figures were put into production.

While this was happening I was given enough time to design the packaging – with all the attitude you’d come to expect from a Dead Rabbit product.

The final result? AMAZING!!! It’s a stunning figure and a welcome addition to my collection. Of course I have two, one to open and display, and the other to keep boxed in mint condition… I’m not an animal.

Mark Reihill
Mob: +44 (0) 7743 389903

Mark Reihill lives and works in Ireland and has been a professional illustrator for longer than he cares to remember. He is best known for his work with ‘the world’s best bar… Show more.

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Profile updated 23rd March, 2022
Member since 6th November, 2015
Adidas, The Dead Rabbit, CBS, Jacob’s, McVitie’s, Coca Cola, Poker Stars, HSBC, Makita, Usborne Publishing, Bacardi, Smithwick’s, Bluecoat Gin, Vodafone, Stena Line, Starburs…