Taco Bell Friendsgiving 2020 experiential marketing campaign
Posted 9 months ago and submitted by Alana McCarthy | Share link: http://illo.cc/90668





Every year Taco Bell holds a Friendsgiving party for their social media influencer marketing team. This year they had to do it differently because of the pandemic and instead came up with a meal kit box with a bunch of branded goodies. I was commissioned by Cyrano Rox Experiential Design Agency in Los Angeles to illustrate items for the meal kit box. The whole kit was to have a textural modern retro look with fall colours. My illustrations worked to bring it all together and make it extra special for the participants who cooked the meals themselves and celebrated at home. Thank you to Ada Chan for her brilliant art direction.

This big project included hand-lettering their Friendsgiving logo, three large whimsical illustrations for the back of the recipe cards and 12 spot illustrations that were turned into stickers.



Alana McCarthy
Commercial Artist
Toronto, Canada
Tel: 416-979-1936
www.AlanaMcCarthy.com

With almost 20 years of professional creative experience I'm an expert visual problem solver. My illustration, design and hand lettering is bright and bold and helps brands and bus… Show more.

Message Alana
Profile updated 23rd February, 2021
Member since 27th December, 2019
Awards
Communication Arts Illustration, American Illustration, HOW Magazine Design Award, Applied Arts Award, Gemini Award - Babar and Badou Interactive Website, Corus President's Award -…
Clients
Disney, Pixar, Nickelodeon, Crayola, Absolut, Wall Street Journal, Coca-Cola, Scholastic, Owl Kids, Penguin Random House, Corus Entertainment, Nelvana, Corus, Hudson's Bay Company,…
Testimonial
Alana is a best-in-class professional in creative design. With keen attention to detail and impeccable sense of layout and aesthetics, Alana takes the stress out of deadlines and always delivers on time. Her skills in illustrations, calligraphy and typography are what make her a stand-out designer and visual artist. She is a delight to work with, and remarkably creative and talented.
— Cara Bleskie, Development Manager, Nelvana Animation