Logo design and branding for Home & Kitchen
Posted 9 months ago and submitted by Martin Reznik | Share link: http://illo.cc/94498

Home & Kitchen is a family led home design atelier owned by two generations of Italian furniture makers. As the owners recognised the need for their business to have an online presence, I was approached to create a logo and brand identity.

Constructed from simple geometric forms, the logo consists of the letters H and K crowned with a triangle, altogether creating an outline of the most basic shape of a house. Apart from the obvious association to the home and family I wanted also to underline the Italian heritage by including a reference to the classical Roman architecture, in particular the magnificent facade of the Pantheon. It is achieved by constructing the letters from a series of vertical lines reminiscent of an ancient colonnade topped with a pediment.

The logo was designed using Adobe Illustrator and afterwards turned into a motion graphic in After Effects.

Martin Reznik
L'Aquila, Italy
Tel: 00447957936657

Martin Reznik is a Polish-born illustrator. He moved to UK in his early 20s and in 2013 graduated from University of East London with First Class BA (Hons) in Illustration and Prin… Show more.

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CA 2022 Award of Excellence, A'Design 2022 Gold Award, Applied Arts 2022 Award, 3x3 Illustration Show 2022, Creativepool 2021 Gold Award, Creativepool 2021 People's Choice Award, C…
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Martin was amazing from the start. We talked about the general concept and visual language and he was continually in contact to make sure that the project was going in the right direction but also suggesting innovative and unexpected ways to enhance and improve the illustration beyond what we had ever immagined. We are extremely happy with the wonderful result. Thanks again Martin!
— Marc Krusin, Marc Krusin Ltd