Six Pack Beer Club is an online craft beer store, which rose from the ashes of Craftndraft. Based in East London, SPBC offers a beer subscription service and, obviously, great deals on six packs! After our previous successful collaboration (Craftndraft) I was approached by the owner with a proposal to develop branding for his new business.
We started with the SPBC logo, which I felt should be drawn by hand (hand-lettered) to emphasise the independent spirit of the business and also the artisanal nature of the products offered by the online shop.
After seeing my initial sketches, the client also asked me to develop some illustrated badges that would give his shop a unique identity and compliment the text based logo. For two of the badges we decided to use elements from our previous project (Strongman character for Craftndraft), as it fitted the theme perfectly and was already familiar to his customer base.
The third badge, the Badass Six Pack Can, happened almost by chance, as it was developed from a silly cartoon I drew while working on the logo ideas. We fell in love with the new character instantly. It was funny, lighthearted and a spot on representation of the brand’s name. There was no doubt that it was a perfect SPBC mascot.
Later we also developed a whole range of SPBC merchandise including stickers, beer glasses, t-shirts, six pack cooler bags; as well as posters and even a packaging kraft tape.
Please see more images of process on my website.