Nike’s The Anatomy of Air
Posted 10 months ago and submitted by Steven Noble | Share link:

In creating the Air Max 95, designer Sergio Lozano took inspiration from human anatomy: The spine informed the shoe’s sole, ribs inspired the lace straps, skin translated to mesh, muscle fibers became the iconic gradiated upper. The result was a striking design that pushed boundaries and forged a new path for running footwear.

Nike commissioned Steven Noble to take these concepts into a fully rendered scratchboard etched illustration similar to to the renderings found in Grey’s Anatomy. These illustrations combine the classical with the modern conceptual style.

Steven Noble
Petaluma, USA
Tel: 707-789-0166

Steven Noble's expertise includes, woodcut, engraving, line art, and pen and ink and scratchboard illustrations. He has mastered a wide range of detail and styles within the scratc… Show more.

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Profile updated 31st July, 2022
Member since 2nd February, 2010
Cracker Barrel National Addy Award 2010, 2006 Rosey Award
American Express, JP Morgan, Mercedes Benz, Exxon-Mobil, Sam Adams, The White House
“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations--every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!” February 15, 2008 Steve Fischer / Fischer Design 2008
— Steve Fischer, Fischer Design