Outdoor Billboard Illustration for Great Yarmouth
Posted 11 months ago and submitted by Roger Betka | Share link: http://illo.cc/95499

Last summer I had the pleasure of creating a full sized outdoor billboard illustration! The billboard was part of a campaign by the travel site JustHooit.com to promote tourism in the seaside area of Great Yarmouth. The goal was to attract a younger generation of tourists in the UK to enjoy local destinations.

As part of the campaign, JustHooIt filmed promotional spots featuring RuPaul’s Drag Race finalist Ellie Diamond as the ambassador. One of the commercials is on the JustHooIt website and another was featured on the UK Sun, where my illustration makes a brief cameo.

I was excited to be approached by Play PR to create this in a vintage/mid-century travel illustration style. It was a lot of work, but fulfilling to be given such a high level of creative freedom for such a project!

Included are close-ups of my illustration and a photo taken in London with the actual billboard.

Roger Betka
Los Angeles, USA

Roger Betka is an Illustrator based out of Los Angeles, California, and has a highly eclectic interest in retro art and Science Fiction. My personal artistic style merges classic c… Show more.

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Profile updated 25th October, 2022
Member since 28th February, 2011
Animatic Media/Storyboards Online, Time Warner Cable, Toyota, Harris Publications, FrameWorks L.A., Lindstrom Company, The Dorchester Collection
"I would like to give a shout out to Roger Betka, he just finish my band's EP artwork, and he went above and beyond. He was always punctual about responding, and very easy to talk to. He even gave it to me before the deadline. 5 stars easily. Would highly recommend."
— Elijah Reed, Exzentrik Music