Last summer I had the pleasure of creating a full sized outdoor billboard illustration! The billboard was part of a campaign by the travel site JustHooit.com to promote tourism in the seaside area of Great Yarmouth. The goal was to attract a younger generation of tourists in the UK to enjoy local destinations.
As part of the campaign, JustHooIt filmed promotional spots featuring RuPaul’s Drag Race finalist Ellie Diamond as the ambassador. One of the commercials is on the JustHooIt website and another was featured on the UK Sun, where my illustration makes a brief cameo.
I was excited to be approached by Play PR to create this in a vintage/mid-century travel illustration style. It was a lot of work, but fulfilling to be given such a high level of creative freedom for such a project!
Included are close-ups of my illustration and a photo taken in London with the actual billboard.