In December I was contacted by the owner and proprietor of SoYou, a boutique clothing design shop based in Quebec. Their line has focused on milk-related images in their designs and they spotted my milk carton work had on my website.

I worked with the head of design on new images in my style. These images would be featured on sweaters, sweatshirts, caps, etc. They were wonderful to work with. SoYou’s brand focuses on tactile elements and I love that aspect of their line (and clothing in general). The finished products feature my artwork rendered in embroidered patches which are then stitched onto the items of clothing.

The first wave will comprise their Spring line. We’re now working on Summer, and Winter / Fall (their biggest season, it’s cold in Canada).