Being easy to contact when you’re a freelance illustrator, animator or designer is pretty important. If an art director or agency wants you for a job, they need to be able find your email address or phone number quickly. Otherwise, they might just pass you over for someone else…
It always surprises me how many creatives don’t make it straightforward to find their contact information on their websites. Or even on their business cards or promo postcards. Really, I hear you say? Yes, indeed. I’m not talking about the majority of people, of course, just a small number, but surely no-one should be making it difficult for potential clients to contact them. Over the years we have seen illustrator’s postcards with gorgeous images, but no contact details on them at all, or with just a website URL – which is fine, but doesn’t make getting in touch as easy as it could be. Make sure that somewhere on there is a name, email address and ideally your telephone number, as well as your URL. Make space for a contact section or page on your website too. You need to make it nice and clear who created all that amazing artwork and how ADs can get hold of you to produce some more for their project!
This isn’t just an issue with contact details, however. Very occasionally, it can be almost impossible to find an artist’s name. Presumably while maintaining an uber-cool, minimalist image, some people neglect to add their name to their website or other marketing products. This certainly isn’t a common problem, but when it does crop up it is very frustrating having to trawl through Google and other websites trying to work out who that person is.
Always remember that art directors are very busy people. They will not want to spend their time hunting around for either a name or a way to contact you. Make it easy for them. And once you are in contact with them, be consistent with the information you use. If you send a out a postcard to an AD, make sure your follow-up email uses the same name and email address that you used on the postcards so they can see who you are. And it may seem obvious, but don’t go and change which name or email address you use half-way through working with a client.
Keep your work visible, get your name known and make getting in touch with you a breeze!