How Much Does an Illustrator Need to Spend On Marketing?

Even illustrators have to spend money to make money.

Finding Work as an Illustrator:

Charles Hively Podcast:

Video Transcription

Hello, my name is Darren Di Lieto, and I’m the creative director at Hireillo.

A common question I get is, how does an illustrator find work online? Well, there are numerous ways to connect with clients, but I tend to see illustrators forgetting that they’re running a business and not just feeding a hobby. When running a business, and that’s what freelancing is, you want to be spending 10% of what you want to earn on your marketing and advertising. Even up to 25% of your future income if you’re hoping to make more than, let’s say, 80k a year.

There are exceptions to the rule, and if you’re one of those exceptions, you’re a lucky sod. Still, this minority tend to have the loudest voices and perpetuate the idea that anyone can do what they do with a bit of hard work and zero financial investment, which isn’t true. People need to realise this without getting caught up in the hype of it all.

Most illustrators have to spend money to make money, and the promise of instant gratification is a con; having a successful illustration career is a long game. If you want returns, you have to invest in your future with cold hard cash.

If you want to find out a bit more about this, and If my memory hasn’t failed me, there was an old podcast where art director Charles Hively was saying the same thing as I’ve said about freelancers spending to earn. And we’ve got the “How to Find Work Online” blog post on Hireillo for those interested in taking their careers to the next level. I’ll leave a link in the video description.

OK, signing off now. Give us a like and subscribe, and have a fantastic week, and I’ll catch you next time.

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