Licensing is the cornerstone of the creative industry. It allows copyright or IP owners to tap into the exponential value of their artistic property – be it music, artwork, film or literature – and exploit it for all its worth.
Every time you create a new, original piece of illustration or artwork, you automatically own the copyright. It’s that simple. You don’t need to apply for it; it’s yours.
When the lockdown started in the UK, we created a page for our illustrators to showcase their COVID-19 illustrations with the aim of licensing them out to journalists, periodicals and general editorials on their behalf.