This year we will be retiring our mail shot packs and refocusing our efforts on collectable postcard-sized art prints. They’re going to be high quality and of limited runs. Our hope is to build a collectable series of prints that will also work as a promotional device that our client base will treasure and retain. There will be more than one set as our clients work in a large variety of markets within the illustration industry, for example we’ll have a children’s series, a separate editorial series, and so on. Our hope is that this new direction will lay the ground work for our physical promotional items for years to come and create a buzz that will expand our customer base beyond our dedicated contact lists.
We’ve been sending out mail packs and printing postcards for just over ten years now, and we always aimed to make the process as simple and accessible as possible for our illustrators. We believe we achieved what we set out to do and the packs have always been very popular with our clients. It has now got to a point though were we believe that we need to evolve and do more than what we were doing to continue to stand out from the crowd. We’ve always had more success with our physical promotions than other companies have had, but that has probably been down to our unique and guarded contact lists. Also, maintaining a healthy relationship with our clients – and potential clients – doesn’t do any harm and I’m sure is appreciated.
We’re not going to be making a sudden switch to the new collectable prints, as we would like to test the water and get some feedback from our long-term clients and members first. The plan is to phase out the regular mail shot packs over the next 3-4 months, so until then it’s business as normal. Keep sending us your cards and designs and we’ll keep sending them out.