Promoting Illustration in 2018

This year we will be retiring our mail shot packs and refocusing our efforts on collectable postcard-sized art prints. They’re going to be high quality and of limited runs. Our hope is to build a collectable series of prints that will also work as a promotional device that our client base will treasure and retain. There will be more than one set as our clients work in a large variety of markets within the illustration industry, for example we’ll have a children’s series, a separate editorial series, and so on. Our hope is that this new direction will lay the ground work for our physical promotional items for years to come and create a buzz that will expand our customer base beyond our dedicated contact lists.

We’ve been sending out mail packs and printing postcards for just over ten years now, and we always aimed to make the process as simple and accessible as possible for our illustrators. We believe we achieved what we set out to do and the packs have always been very popular with our clients. It has now got to a point though were we believe that we need to evolve and do more than what we were doing to continue to stand out from the crowd. We’ve always had more success with our physical promotions than other companies have had, but that has probably been down to our unique and guarded contact lists. Also, maintaining a healthy relationship with our clients – and potential clients – doesn’t do any harm and I’m sure is appreciated.

We’re not going to be making a sudden switch to the new collectable prints, as we would like to test the water and get some feedback from our long-term clients and members first. The plan is to phase out the regular mail shot packs over the next 3-4 months, so until then it’s business as normal. Keep sending us your cards and designs and we’ll keep sending them out.

Postcards! Calling all members!

Calling all members! We’re doing a big postcard order this weekend. So if you’d like to be included in our current batch of mail packs, send Darren an email for printing information.

We send out our mail packs to clients across the globe and each pack is catered to the recipient. We’ve found over the years that physical mailers are still appreciated by the clients on our mailing lists. We think it’s also the personal touches we include and actually being able to hold something physical that makes this type of promotion we do so special. We’re not hipsters*, but we do feel old is the new new.

* Slightly guilty of having a beard**, owning a record player and wearing t-shirts with pugs on.

** Darren only, Jane does not have a beard. I repeat Jane does not have a beard. 🙂

Postcards!

haipostcardsjan14

We had a fairly big postcard order to send to the printer’s after New Year and now they’ve arrived 🙂 A sample card is winging its way to each of the artists right now and the rest will be going out with our regular mail packs over the coming weeks.

From top left…
Anna Bours, Jim Steck, Kathryn Siveyer
Ashley Percival, Leon Mussche, Sawsan Chalabi
Gant Powell, Kotryna Zukauskaite, Edward Nau, Allyson Haller
Sarah Underwood, Tim Kirby, Nicola Robinson

Look out postie, here we come… again!

Well, our first batch of 2011 hai postcards have now arrived, and we thought you might like a quick peek at them before we start sending them off around the world in addition to our regular mail packs.

We’re very grateful to the following members for giving us permission to use their fabulous artwork on the cards!

Robert Shadbolt, Mark Frudd, John Martz, Steven Noble, David Banks, Aad Goudappel, LouLou & Tummie, Jim Caputo, Christian Lindemann, Carol Jonas, Ronald Slabbers, Andy Smith, Michael Slack, Jon Burgerman, Jay Taylor, Gemma Correll, Susan Burghart, Andy Potts, Chris Whetzel, Jim Bradshaw, Shen Plum, Laura Perez, Rod Hunt and Acme Illustrators.

The first 400 will be heading off to the US at the end of the week.