This year we will be retiring our mail shot packs and refocusing our efforts on collectable postcard-sized art prints. They’re going to be high quality and of limited runs. Our hope is to build a collectable series of prints that will also work as a promotional device that our client base will treasure and retain. There will be more than one set as our clients work in a large variety of markets within the illustration industry, for example we’ll have a children’s series, a separate editorial series, and so on. Our hope is that this new direction will lay the ground work for our physical promotional items for years to come and create a buzz that will expand our customer base beyond our dedicated contact lists.
We’ve been sending out mail packs and printing postcards for just over ten years now, and we always aimed to make the process as simple and accessible as possible for our illustrators. We believe we achieved what we set out to do and the packs have always been very popular with our clients. It has now got to a point though were we believe that we need to evolve and do more than what we were doing to continue to stand out from the crowd. We’ve always had more success with our physical promotions than other companies have had, but that has probably been down to our unique and guarded contact lists. Also, maintaining a healthy relationship with our clients – and potential clients – doesn’t do any harm and I’m sure is appreciated.
We’re not going to be making a sudden switch to the new collectable prints, as we would like to test the water and get some feedback from our long-term clients and members first. The plan is to phase out the regular mail shot packs over the next 3-4 months, so until then it’s business as normal. Keep sending us your cards and designs and we’ll keep sending them out.
Calling all members! We’re doing a big postcard order this weekend. So if you’d like to be included in our current batch of mail packs, send Darren an email for printing information.
We send out our mail packs to clients across the globe and each pack is catered to the recipient. We’ve found over the years that physical mailers are still appreciated by the clients on our mailing lists. We think it’s also the personal touches we include and actually being able to hold something physical that makes this type of promotion we do so special. We’re not hipsters*, but we do feel old is the new new.
* Slightly guilty of having a beard**, owning a record player and wearing t-shirts with pugs on.
** Darren only, Jane does not have a beard. I repeat Jane does not have a beard. 🙂
The order of members’ (mostly) seasonal postcards for the final mail packs of this year have just arrived from the printer! We’ve also had some nice Christmassy ones sent to us directly from members, so the mail packs will be full of festive cheer.
We’ll be busy getting everything organised and posting out the sample cards to the illustrators today, then we’re ready to start putting the mail packs together next week. Once these have been sent out to clients, we’ll be holding back on sending any more mail packs until around mid-January to give everyone time to get back into the swing of work again.
It’s twenty days until Christmas and we hope everyone’s looking forward to it. We know we are!
We had a fairly big postcard order to send to the printer’s after New Year and now they’ve arrived 🙂 A sample card is winging its way to each of the artists right now and the rest will be going out with our regular mail packs over the coming weeks.
As you may or may not know we regularly send out mail packs to our favourite clients as part of our ongoing marketing campaigns. Just to bring those who don’t know up to speed, the mail packs contain selections of direct marketing postcards and promotional material from the brilliant members of hai. What a lot of people aren’t aware of is that a majority of the cards included in the packs are printed by us on behalf of the illustrators. In today’s digital age it’s not always clean-cut when helping a client find the right person for their project, but the more levels we can connect on with a client or illustrator the easier it makes our job, on or offline.
Here are some examples of cards we’ve printed recently. We don’t know about you, but we love postcards as a form of promotion!
Like any start up we need to constantly be updating our service and moving with the times to stay in the game. To a certain degree I would say we are an established business (7 years), but until we have 75 years under our belt and have more executives than general staff we’re going to run hai like a cutting edge start up. We’ve recently moved our printing needs to a new printers which we’re hoping to have a long and last relationship with, so far so good. With this in mind we’ll probably stop accepting postcards sent to us from 3rd parties in the near future. But on the flip side of this as we’ll have more control of the products we’ll be sending out in our mailers, and we’ll be introducing a high quality quarterly promo magazine. Anyone will be able to subscribe to the magazine and we’ll be sending it out to the people who hire our illustrators for free. Lots of exciting stuff going on and as you know we’re always updating out website!
Hope you’re enjoying the Olympics! Go Team GB!!!! 🙂
Well, our first batch of 2011 hai postcards have now arrived, and we thought you might like a quick peek at them before we start sending them off around the world in addition to our regular mail packs.
We’re very grateful to the following members for giving us permission to use their fabulous artwork on the cards!