Calling all members! We’re doing a big postcard order this weekend. So if you’d like to be included in our current batch of mail packs, send Darren an email for printing information.
We send out our mail packs to clients across the globe and each pack is catered to the recipient. We’ve found over the years that physical mailers are still appreciated by the clients on our mailing lists. We think it’s also the personal touches we include and actually being able to hold something physical that makes this type of promotion we do so special. We’re not hipsters*, but we do feel old is the new new.
* Slightly guilty of having a beard**, owning a record player and wearing t-shirts with pugs on.
** Darren only, Jane does not have a beard. I repeat Jane does not have a beard. 🙂
The order of members’ (mostly) seasonal postcards for the final mail packs of this year have just arrived from the printer! We’ve also had some nice Christmassy ones sent to us directly from members, so the mail packs will be full of festive cheer.
We’ll be busy getting everything organised and posting out the sample cards to the illustrators today, then we’re ready to start putting the mail packs together next week. Once these have been sent out to clients, we’ll be holding back on sending any more mail packs until around mid-January to give everyone time to get back into the swing of work again.
It’s twenty days until Christmas and we hope everyone’s looking forward to it. We know we are!
We thought we’d share this latest lot of postcards that we’ve just received from the printers, as we liked the way all the illustrators have used both sides of the cards to good effect 🙂
Clockwise from top left: Dana Cohen, Sara Lynn Cramb, Joanna Scott, Jan Bowman, and in the middle is Marc Scheff.
We had a fairly big postcard order to send to the printer’s after New Year and now they’ve arrived 🙂 A sample card is winging its way to each of the artists right now and the rest will be going out with our regular mail packs over the coming weeks.
From top left…
Anna Bours, Jim Steck, Kathryn Siveyer
Ashley Percival, Leon Mussche, Sawsan Chalabi
Gant Powell, Kotryna Zukauskaite, Edward Nau, Allyson Haller
Sarah Underwood, Tim Kirby, Nicola Robinson
As you may or may not know we regularly send out mail packs to our favourite clients as part of our ongoing marketing campaigns. Just to bring those who don’t know up to speed, the mail packs contain selections of direct marketing postcards and promotional material from the brilliant members of hai. What a lot of people aren’t aware of is that a majority of the cards included in the packs are printed by us on behalf of the illustrators. In today’s digital age it’s not always clean-cut when helping a client find the right person for their project, but the more levels we can connect on with a client or illustrator the easier it makes our job, on or offline.
Here are some examples of cards we’ve printed recently. We don’t know about you, but we love postcards as a form of promotion!
We didn’t print Chris Dickason‘s card, but the rest are all us. Artists showcased are David Procter, Marc Scheff, Graeme Neil Reid and Dinara Mirtalipova.
Like any start up we need to constantly be updating our service and moving with the times to stay in the game. To a certain degree I would say we are an established business (7 years), but until we have 75 years under our belt and have more executives than general staff we’re going to run hai like a cutting edge start up. We’ve recently moved our printing needs to a new printers which we’re hoping to have a long and last relationship with, so far so good. With this in mind we’ll probably stop accepting postcards sent to us from 3rd parties in the near future. But on the flip side of this as we’ll have more control of the products we’ll be sending out in our mailers, and we’ll be introducing a high quality quarterly promo magazine. Anyone will be able to subscribe to the magazine and we’ll be sending it out to the people who hire our illustrators for free. Lots of exciting stuff going on and as you know we’re always updating out website!
Hope you’re enjoying the Olympics! Go Team GB!!!! 🙂
Here are some of the first members’ postcards produced through our new printing service.
Well, our first batch of 2011 hai postcards have now arrived, and we thought you might like a quick peek at them before we start sending them off around the world in addition to our regular mail packs.
We’re very grateful to the following members for giving us permission to use their fabulous artwork on the cards!
Robert Shadbolt, Mark Frudd, John Martz, Steven Noble, David Banks, Aad Goudappel, LouLou & Tummie, Jim Caputo, Christian Lindemann, Carol Jonas, Ronald Slabbers, Andy Smith, Michael Slack, Jon Burgerman, Jay Taylor, Gemma Correll, Susan Burghart, Andy Potts, Chris Whetzel, Jim Bradshaw, Shen Plum, Laura Perez, Rod Hunt and Acme Illustrators.
The first 400 will be heading off to the US at the end of the week.