This year we will be retiring our mail shot packs and refocusing our efforts on collectable postcard-sized art prints. They’re going to be high quality and of limited runs. Our hope is to build a collectable series of prints that will also work as a promotional device that our client base will treasure and retain. There will be more than one set as our clients work in a large variety of markets within the illustration industry, for example we’ll have a children’s series, a separate editorial series, and so on. Our hope is that this new direction will lay the ground work for our physical promotional items for years to come and create a buzz that will expand our customer base beyond our dedicated contact lists.
We’ve been sending out mail packs and printing postcards for just over ten years now, and we always aimed to make the process as simple and accessible as possible for our illustrators. We believe we achieved what we set out to do and the packs have always been very popular with our clients. It has now got to a point though were we believe that we need to evolve and do more than what we were doing to continue to stand out from the crowd. We’ve always had more success with our physical promotions than other companies have had, but that has probably been down to our unique and guarded contact lists. Also, maintaining a healthy relationship with our clients – and potential clients – doesn’t do any harm and I’m sure is appreciated.
We’re not going to be making a sudden switch to the new collectable prints, as we would like to test the water and get some feedback from our long-term clients and members first. The plan is to phase out the regular mail shot packs over the next 3-4 months, so until then it’s business as normal. Keep sending us your cards and designs and we’ll keep sending them out.
Brief the illustrator by including the following information in your message;
Usage and Distribution
Image Licensing Requirements
If the illustrator agrees to take on the project, fees and contracts are then negotiated, and the client will pay a deposit.
The illustrator sends the client a rough sketch or selection of thumbnail drawings based on the brief. The detail and quality of these drawings will vary from illustrator to illustrator.
Revisions, if needed, are made. Normally 3 rounds of revisions are included in the contract.
Once the sketch work is approved, the illustrator will produce the final artwork.
Low resolution copies of the final artwork will then be sent to the client for approval.
There may be some minor revisions at this point depending on how detailed the original sketches were. Major revisions at this stage will normally require additional funds.
Once the artwork is approved, the illustrator will send over the high resolution files.
An invoice will then be issued. If it’s not paid instantly, it will usually need to be paid within 30 days subject to the contract.
Note: Depending on the client and illustrator, it’s not unusual for the illustrator to withhold a high resolution copy of the artwork until the invoice has been paid. Corporate or editorial clients often do not pay a deposit upon signing of the contracts unless previously agreed upon by both sides. There are always exceptions, but communication and clarity is key.
On Contracts: The contract between the two parties should be a reflection of the negotiations and conversions had before work commenced. It is generally bad practise to have terms hidden within a contract that have not been made clear or previously discussed, for example talking about a usage license while the contract states the job will be work-for-hire. Both parties need to read the contract and know what’s in it. Don’t blindly start working or pay a deposit on a job until all the terms have been agreed. On many occasions boilerplate contracts can be used, which are easy to revise so that they meet the agreed requirements of client and illustrator, and avoid any conflict or nasty surprises.
Doing the boring bit properly will help make the fun bit awesome! Happy and confident people produce their best work (and win awards!) when they’re under pressure, but not when they’re stressed out over the technicalities. Our members have access to free boilerplate contracts that can be modified to fit the needs of the project.
Calling all members! We’re doing a big postcard order this weekend. So if you’d like to be included in our current batch of mail packs, send Darren an email for printing information.
We send out our mail packs to clients across the globe and each pack is catered to the recipient. We’ve found over the years that physical mailers are still appreciated by the clients on our mailing lists. We think it’s also the personal touches we include and actually being able to hold something physical that makes this type of promotion we do so special. We’re not hipsters*, but we do feel old is the new new.
* Slightly guilty of having a beard**, owning a record player and wearing t-shirts with pugs on.
** Darren only, Jane does not have a beard. I repeat Jane does not have a beard. 🙂
Spring is here (yay!), so what better time to log-in to your HAI profile and make sure everything is up-to-date? Here are a few suggestions to help you freshen-up your portfolio and get the most out of it…
As the first thing that potential clients will probably see, your Highlight image is really important. Check that the image you have uploaded to the ‘Images’ section in your profile represents the work that’s in your portfolio and really stands out. The image you upload should be 160 x 160 pixels square, jpg.
When did you last add new work to your portfolio gallery, and maybe get rid of some older pieces that aren’t the kind of thing you do any more? This is where you can have a really good Spring clean, dust out the cobwebs, and make sure you have your current – and best – work on show!
Occasionally, members don’t choose the best categories for the work that’s in their portfolios – for example, artists who do beautiful figurative work who don’t select ‘Fashion & Beauty’. This means that when clients search these categories, they don’t see everyone who might be suitable for their job. Why not grab a cuppa and have a browse through your portfolio to see if there are any categories you could be missing out on using?
If you change your Facebook page or set up a new Instagram account, it’s very easy to miss some of the places where the links to them need updating. Have a quick check to see if the links from your portfolio are still working and correct them if not.
We found out a little while ago that HAI member, children’s artist Rachelle Meyer, was going to the 2016 Frankfurt Book Fair and we asked her if she’d be kind enough to report back to us after the event. We felt it would be a good opportunity for Rachelle to share her experience via the staff blog. – Darren Di Lieto
I went to the Frankfurt Buchmesse with few expectations and lots of curiosity. I’ve been to the Bologna Children’s Book Fair many times and what I kept hearing was that in comparison, the Frankfurt Book Fair is huge and overwhelming. I had three days, a few appointments, an iPhone, and a sketchbook. I made a point of exploring beyond the English-language and European halls where I already had appointments to find unfamiliar faces and new experiences.
I can’t say for sure if my observations are the typical visitor experience or simply what I’m drawn to based on my personal preferences. My feeling about the trends in publishing is that there are more books now which are personal, political and hand-crafted. There was an entire stand devoted to the independent voices of INDIECON, with zines available for purchase on site. I bought this lovely comic by Tine Fetz. The side-stapled comic had crop lines still visible on many pages, which I found quite charming and added to its indy credentials.
Nils Oskamp’s excellent process sketches for his graphic novel, Drei Steine, drew me into the booth for the Amadeu Antonio Foundation. It was refreshing and empowering to speak to people who ardently want to make a difference in the world.
I loved the textural richness of the crafted books. Take, for example XY Printing Group‘s folded accordion style book which was illustrated entirely with paper cuts. It’s a gorgeous retelling by Anne Montbarbon of the traditional Three Little Pigs story. The hand-printed pages at Tara Books smelled so delicious from the inks they used. In addition the Flanders and the Netherlands (99 Flemish and Dutch authors and artists from every genre) were the guests of honor this year and in the guest pavilion, you could snag a beautiful limited-edition Parade magazine. Another nice detail was the Happy Hour, hosted by the Netherlands and Flanders, which featured typical Dutch/Flemish treats like mini-beers and tiny bowls of french fries with mayo.
To prepare for the book fair, I reached out to my publishing contacts and printed up a new batch of cards for distribution. Once there, I had a meeting that led to a new assignment and I also received an email from a publisher I had worked with before. The publisher had received my promotional postcard at just the right time to offer me a new project, showing in my opinion that my advertising was paying off. As a working illustrator, the fair was not just inspiring, but also rewarding from a financial and professional standpoint.
Chatting with people from the IO (German Illustratoren Organisation) left me feeling energized and hopeful about our direction and place in the industry. They’ve been around for ten years and have grown exponentially in this relatively short time. With these sort of positive communities and support bases, we have a greater chance of setting better terms for illustrators and making the industry we work in, work for us.
I don’t know if I’ll go every year, but it was a very rewarding trip and I’ll definitely go again. – Rachelle Meyer (professional illustrator)
If you attended this year, say hello, share your experiences or leave a comment in the section below, as we’d love to hear from you. For information about Frankfurt Buchmesse 2017, please visit buchmesse.de
So, it’s been a couple of weeks now since we were in London with the Little Chimp Society for the Showcase 100 exhibition. The dust has finally settled and we’re pretty much back to normal here now (or as normal as things ever get!) 🙂 We had a fab week and a really good night on the Thursday for the private view – it was wonderful to meet everyone and we’d like to thank you all again for coming. It was very busy and we certainly had a great time – we hope you did too!
The Framer’s Gallery were wonderful yet again (the LCS held the last Mail Me Art show there) and it’s definitely our favourite venue in town for this kind of thing. It’s easy to get to, everyone there is so helpful and the space itself is perfect for arty events of all sizes.
A number of the 100 prints were sold on the night, but the rest are now for sale in the LCS shop at £40, unframed. They are very high quality archival prints and there’s a wide range of subjects and styles, so there’s sure to be something to tickle your fancy. Can’t decide which one you want? Then why not buy the SC100 book and be able to peruse them all at your leisure? There are still some books available to buy here.
We hope to make Showcase a two-yearly event, with the LCS continuing to run the project for HAI members. Being able to offer opportunities like this to our members is really important to us. It adds an extra dimension to our community and provides the chance to meet-up with people and celebrate the wonderful illustrations that they create.
Finally, a special thank you is in order to the lovely Eleanor, who travelled down from the Midlands for some gallery experience and did a sterling job taking photos on the Thursday night!
Friday morning I woke up at 7:55. Somehow I managed to make it to the continental breakfast at the Portland Art museum by 8:00. After a cup of coffee and a bagel I was able to pull myself together and start interacting and socializing with my conference peers. On a side note, trading stories, business cards and promo materials with like-minded creators from around the world was one of my favorite parts of ICON. I can’t imagine any other profession where business cards are fun to get and are literally a work of art. During these moments of the conference, I couldn’t help but thinking of it as a total inverse of the business card scene in American Psycho.
After breakfast the herd headed upstairs to the Main Stage where we were greeted by the conference emcees, Vanessa Davis and Mimi Pond. These two were great. They told us about the sold out workshops, “Complaining About Having an Illustration Assignment” and “Complaining About Not Having an Illustration Assignment” as well as the elusive “Lunch on Your Own” presentation, which they never did find. Vanessa and Mimi continued to entertain as they introduced the presentations throughout the day. “What the Fuck Are Infographics?” (presented by New York Times graphics editors, Jennifer Daniel and Alicia DeSantis) taught us that “infographics are a style and a marketing ploy” to get people to click on a link and that it’s really better described as visual journalism due to the research involved. The Clayton Brothers talked about their collaborative efforts and Jan Pinkava showed us all some of the ways that illustration is moving forward with technology with Google Spotlight Stories such as “Windy Day” and “Buggy Night”. Sam Arthur told us the impressive story of Nobrow, a publishing company from the UK. They are printing some of the most interesting and amazing things and working with some of the most talented illustrators out there (plus their books smell great). One of the most informative speakers of the day was Linda Joy Kattwinkel, who had two different presentations about legal issues, “Protecting Your Work in the Age of the Internet” and “Work Made for Hire and Copyright Termination Rights”. The day concluded with Craig Bartlett’s, “An Animator’s Charmed Past Life”. He told us about working on “Rugrats” as well as the creation of his animated series, “Hey Arnold” and how it was inspired by his childhood in Seattle and Portland.
Immediately following the lectures was a happy hour in the downstairs area of the art museum. Both the crowd and the line for the bar were insane, but it was nice to get a couple drinks after such a full day. Once happy hour was over, there was a double decker bus waiting to take us to the Land Gallery, where the ICON 8 Work and Play group art show was held. This was an amazing show featuring art from 70 ICON attendees (including myself). The only downside to this event was the heat. Not sure if it was the weather or just the amount of people in and out of the gallery, but it was almost unbearable. If you want to check out the work from the show go to buyolympia.com. Those time limited prints are available from that site from July 22, 2014 until August 24, 2014.
While at the gallery show, I met up with my brother and some other friends. Once again it was party time. We headed to a bar across the street from the Land Gallery for a few drinks. By the time we realized what time it was, the double decker shuttle bus had made it’s last trip back to the hotel. The six of us decided that the party must go on, so we walked outside to figure out where our next stop would be and how we would get there. We got a few steps away from the bar and my friend Kevin pointed behind me. Some woman was standing next to a motorcycle that had fallen on the ground. “That’s my roommate’s bike!”, she screamed at us. I explained to her that one of us would have noticed if we knocked over a motorcycle. As I was helping her pick up the bike, a big angry guy comes out of the bar and starts screaming, “What the FUCK?! That’s my roomate’s motorcycle! That’s a custom paintjob!”. As soon as he said that, one of our group says, “How many roommates does this guy have?”. As soon as I heard that I started laughing. The next guy to come out the door did not think it was very funny, as he started yelling at us along with the rest of his friends,”Whoa… who fucked up my bike? Do you know how much I paid for this paint job?”. No sooner did he say that than another smartass comment comes from our group, “This guy paid all of that money for a custom paint job but he skimped on the kickstand? HA!”. At this point I was multi-tasking: Trying my hardest not to laugh while at the same time working to convince these people that we didn’t knock over the bike. Before I knew it, the three room mates were arguing about what happened and whose fault it was. We took this as a cue to leave. We ended up hanging out at some punk rock bar, which reminded me of home. We were a little late for the show that was going on so we just hung out and had some beers. Eventually it was time to end the late night and head back to the hotel.
Image credits Pat Higgins, to see more of his work visit:illo.cc/25631
We’re proud to announce after a number of requests that The Little Chimp Society is organising a group project and show exclusively for members of hire an illustrator. The project is called Showcase 100 and will run from now and culminate with a public exhibition in London in April 2015. The LCS will be printing and framing all of the work on behalf of the artists involved. Plus, they’ll be creating an exciting publication to accompany the show. It’s going to be big and it’s going to be brilliant!
We’ve got a little advert in the February issue of Creative Review. It’s a really good issue, especially since it’s their annual illustration issue. The artwork in our advert is by the distinguished Otto Von Beach.
Here’s the image we sent them… Did you spot the fish?